New Approaches to Innovation Management in the Context of Digital Transformation

The previous decade is rightfully called the era of digital transformation. The purpose of the study is to assess the impact of global trends on innovation activity, as well as to identify new factors influencing innovation models. A conceptual approach to the analysis of the evolution of innovation models based on the transformation of information and communication technologies for innovation based on the bibliographic analysis and integration of existing concepts and theories of innovation, digitalization and sustainable development is created. With the help of the factor method, the analysis of the main innovation models is carried out and a promising innovation model is determined. It is found out that digital technologies are the technological basis of the modern model of the innovation ecosystem. The result of the research is the author’s classification of modern factors of innovation activity that determine the directions and types of implemented innovations, as well as the role of innovation in society. The peculiarity of the study is that it has a conceptual nature, does not use the collection of empirical data, but is based on the integration of previously developed concepts and theories