Managing crisis situations in global business conditions

Cilj ovog rada je bio pobliže objasniti kako se može pokušati upravljati kriznim situacijama u globalnim uvjetima poslovanja. Kako bi uopće organizacije mogle biti sposobne upravljati i snalaziti se u kriznim situacijama, potrebno je odabrati i organizirati stručni tim ljudi. Taj tim ljudi bi trebao znati prepoznati potencijalne uzroke krize, te pravovremeno reagirati kako bi se u startu pokušale umanjiti posljedice krize. Dobra strategija i stručno napravljen krizni plan, osnova su za početak rješavanja svake krize u svakom poslovanju. Menadžment bi trebao odabrati iskusnu osobu za komuniciranje s javnosti, jer je u slučaju krize vrlo bitno pravovremeno i na ispravan način komunicirati i prenijeti novonastalu situaciju kako djelatnicima, tako i ostalim dionicima, ali i javnosti. Na temelju primjera iz prakse, primjećuje se da se krizne situacije događaju iznenada. Stručni tim za krizne situacije kojeg je organizacija odabrala, u vrlo kratkom roku mora biti spreman i imati plan kako bi se izbjegle veće posljedice krizeThe aim of this work was to explain more closely how we can try to manage crisis situations in global business conditions. In order for organizations to be able to manage and deal with crises situations at all, it is necessary to select and organize an expert team of people. This team of people should know to recognize the potential causes of the crisis, and react in a timely manner to try to mitigate the consequences of the crisis. A good strategy and a skilled contingency plan are the basis for starting to solve every crisis in every business. Management should choose an experienced person to communicate with the public, because in the event of a crisis it is very important to communicate in a timely and correct manner and to share the new situation to employees and other stakeholders, as well as to the public. Based on practical examples, notes that crisis situations occur suddenly. The expert crisis team selected by the organization must be ready and have a plan in a very short period of time to avoid the greater consequences of the crisis