Non-verbal behavior of people in business communication

Autorica završnog rada na temu neverbalnog ponašanja ljudi u poslovnoj komunikaciji obradila je teorijske pojmove komunikacije te ukazala na važnost pravilnog komuniciranja. Poslovna komunikacija i ponašanje ljudi unutar kolektiva izuzetno je važan čimbenik suvremenoga poslovanja. Pravilni oblici komunikacije koji su vertikalno integrirani u poslovne procese dovode do znatnog povećanja efikasnosti poslovnog subjekta. Jednako tako pravilno komuniciranje prema van, odnosno među poslovnim partnerima ili pak kupcima na tržištu, ostavlja kvalitetan dojam profesionalizma i nadasve bitnu kvalitetnu reputaciju. Autorica je na navedenu temu u vremenu od 16. – 20. 3. 2020. godine u Zagrebu provela istraživanje, a gdje je metodom anketiranja sagledala mišljenja 21 ispitanika, kako bi ukazala na važnost značenja neverbalne komunikacije. Navedenim istraživanjem autorica je utvrdila važnost neverbalne komunikacije i da istu karakterizira iskrenost. Nadalje utvrdila je da je neverbalna komunikacija jako kompleksan pojam koji se neprestano istražuje, a posebno unutar poslovnih kolektiva.Author of this final graduate paper with the topic of Non-verbal behavior of people in business communication, elaborated on the theoretical concepts of communication and pointed out the importance of proper communication. Business communication and the behavior of people within the collective is an extremely important factor in modern business. Proper forms of communication that are vertically integrated into business processes, lead to a significant increase in the efficiency of the business entity. Equally, proper communication to the outside world, ie among business partners or customers in the market, leaves a quality impression of professionalism and, above all, an important quality reputation. Author conducted in the period from 16-20.03.2020. a survey in Zagreb, where she used the survey method to look at the opinions of 21 respondents, in order to emphasize importance of the meaning of non-verbal communication. Through this research, the author determined the importance of non-verbal communication, and that it is characterized by honesty. She further found that nonverbal communication is a very complex concept that is constantly explored, especially within business collectives