INTELLECTUAL CAPITAL AND COMPETITIVE ADVANTAGE

Organizacije moderne ekonomije više ne teţe samo maksimalnom profitu, već povećanju vrijednosti organizacije koja se sve više temelji na nematerijalnim ĉimbenicima. Iako još ne postoji opće prihvaćeni model kojim bi se mjerio intelektualni kapital, neupitno je da je baš on ĉimbenik koji je zasluţan za ostvarivanje konkurentske prednosti organizacije. Njegova vaţnost u ekonomiji sve je veća stoga ne ĉudi što sve više znanstvenika pokušava naći metodu kojom bi se što preciznije mogla izmjeriti ova nevidljiva vrijednost. Konkurentsku prednost i opstanak na trţištu moguće je postići jedino ulaganjem u intelektualni kapital. Prema rezultatima istraţivanja o konkurentnosti Hrvatska se nalazi meĊu zemljama koje nemaju dobru konkurentnost te je jedna od najslabije rangiranih drţava Europske Unije. S ciljem poboljšanja konkurentnosti Hrvatske i pobuĊivanja svijesti o konkurentskoj prednosti osnovano je Nacionalno vijeće za konkurentnost.The organizations of a modern economy are no longer striving for maximum profit but for increasing the value of the organization which is more and more based on intangible factors. Altough there is not yet a generally recognised model for measuring intellectual capital, it is not questionable that the intellectual capital is the key factor responsible for achieving the competitive advantage of an organization. The importance of intellectual capital is rising, so it is not surprising that there is a growing number of scientists who are trying to find a method to measure this invisible value as accurately as possible. The competitive andvantage and survival on the market can be only achieved by investing in intellectual capital. According to the results of competitiveness research Croatia ranks among the countries that do not have good competitiveness and is one of the lowest ranked countries of the Europan Union. In order to improve Croatia's competitiveness and raise awareness of competitive advantage, a National Competitiveness Council has been established