Corporate social responsibility

Društveno odgovorno poslovanje je poslovna praksa koju danas primjenjuje sve veći broj poduzeća. Društveno odgovorno poslovanje predstavlja praksu dobrovoljnog i pozitivnog djelovanja u društvu i prema određenom društvu. Društveno odgovorno poslovanje označuje dobrovoljnu odluku poslovne organizacije da se ne posvećuje jedino stvaranju dobiti, već da u poslovanju uzima u obzir i interese drugih ljudi i organizacija na koje njegovo poslovanje ima utjecaja. Naravno društvena odgovornost poduzeća nije obavezna, ali je konkurencija u današnje vrijeme iznimno velika i za uspješnost poduzeća trebala bih provoditi društvenu odgovornost kako bih udovoljila okolini. U ovom smo radu koristili primjere provođenja projekata „Radost Života“ koju provodi Uniqa osiguranje u sklopu provođenja društvenog odgovornog poslovanja.Corporate social responsibility (CSR) is a way of conducting business which is more and more popular in the companies all over the world. Corporate social responsibility represents positive actions in the community voluntarily done by a company. The companies that conduct their business in the terms of Corporate Social Responsibility do not only aim to gain profit, but also try to make positive influence on other companies and people involved in the company's proces of conducting business. Corporate social responsibility is not manditory for a company to apply in its business plan, but the business competitions is growing per day, and the difference that corporate social responsibilities make usually result in a positive image of a company in the comunity. Business practices used in this paper are taken from the project ''The Joy of Life'' enforced by Uniqa Ensurance Company as the part of their business plan of Corporate Social Responsibility