Comparative Analysis of Accounting and Economic Profits of Company X

U ovom je specijalističkom diplomskom radu provedena komparativna analiza između računovodstvenog i ekonomskog profita na konkretnom slučaju poduzeća X u razdoblju od 2014. – 2017. godine. Nakon provedene komparativne analize financijskog poslovanja i financijskog stanja, izračunati su izabrani financijski pokazatelji poduzeća “X” na podlozi primjene tehnika horizontalne i vertikalne financijske analize u razdoblju od 2014.-2017. godine. Na temelju dobivenih rezultata provedene komparativne analize učinkovitosti financijskog poslovanja i financijskog stanja poduzeća ''X'' u razdoblju od 2014. do 2017. sasvim je razvidno da je ovo promatrano poduzeće sa stajališta ocjene njegove financijske situacije u dobrom stanju. Primjenom modela ekonomskog profita promatra se dobit koju bi vlasnik sredstava ostvario da je svoj novac uložio na tržištu umjesto da stoji „zaključan“ u poduzeću u obliku vlasničke glavnice. Uvidom u isto menadžment poduzeća je onaj koji mora prepoznati utjecaje iz okoline te pripremiti poduzeće da ide u susret svim utjecajima iz okoline oslanjajući se pritom na dobivene rezultate provedene komparativne financijske analize, a u cilju povećanja razine učinkovitosti poslovanja poduzeća.In this graduate paper the comparative financial analysis between the accounting profit and the economic profit has been conducted regarding the concrete case study of company X for the period from 2014 to 2017. Based on the conducted comparative financial analysis related to the financial business performance and financial state of the company X, the financial ratios have been calculated on the basis of applying horizontal and vertical financial analysis techniques in the period form 2014 – 2017. Based on the obtained results of the conducted comparative analysis related to the efficiency of company’s financial business performance and financial position, it can be clearly concluded that this company is in the good state from the standpoint related to the assessment of its financial situation. By applying the economic profit model, the profit as the opportunity cost is observed in the way that this profit represents the asset which the owner would have earned if he/she invested his/her money in the financial market instead that this profit stands "locked" within the company in the form of equity. Finally, the company's management is the one that has to recognize the environmental influences and prepare the company to cope with all environmental influences by accepting the obtained results of the conducted comparative financial analysis with an aim to improve the effectivness and efficiency of the company