SWOT Analysis

Ovaj završni rad obradit će SWOT analizu i njenu svrhu te prednosti i nedostatke. SWOT analiza je okvir koji se koristi za procjenu konkurentske pozicije tvrtke te za razvoj strateškog planiranja. SWOT analiza se koristi kako bi se razlučilo što je ključno za poduzeće u vremenu analize na način da se prepoznaju ključni strateški čimbenici okruženja upravo tog poduzeća. Elementi SWOT analize dijele se na vanjsko i unutarnje okruženje. Vanjsko okruženje se bavi prilikama i prijetnjama, a unutarnje okruženje snagom i slabosti poduzeća. TOWS matricom nastoje se razviti taktičke strategije na temelju četiri različita položaja u matrici.This final paper will deal with the SWOT analysis and its purpose as well as the advantages and disadvantages. SWOT analysis is a framework used to assess a company's competitive position and to develop strategic planning. SWOT analysis is used to discern what is crucial for a company at the time of analysis by identifying key strategic environmental factors of that particular company. Elements of SWOT analysis are divided into external and internal environment. The external environment deals with opportunities and threats, and the internal environment deals with the strengths and weaknesses of the company. The TOWS matrix seeks to develop tactical strategies based on four different positions in the matrix