Strategi BUMDES dalam Meningkatkan Potensi dan Kesejahteraan Ekonomi Masyarakat Pesisir Kabupaten Seluma dengan Metode Criterium Plus-AHP

To get the best innovation strategy for Village-Owned Enterprises (BUMDES) to improve the economic well-being of coastal communities in Sukasari, Lawang Agung and Kunkai Baru villages, Seluma Regency, an analysis of potential mapping and problems that occur in BUMDES using the Focus Group Discussion (FGD) method through techniques SWOT analysis and Criterium Plus - Analytical Hierarchy Process analysis. The results of the study showed that there were 4 priority issues that occurred in the existing BUMDES, namely the problem of weak financial governance, weak management of BUMDES, limited marketing access, andsimilarities in the business fields of BUMDES to other BUMDES. The strategy for problem solving can be done through efforts to build a network of marketing, business feasibility studies through BUMDES health checks and build synergies with the Regional Government regarding Park Tourism Permits