Add to ORKGThe development of the digital world is currently growing rapidly. In this digitalisation era, it is important for every owner of Micro, Small, Medium Enterprises (MSME) to understand consumer behavior when they buy a product before they release their own products to the market. Therefore, every MSME must adjust its marketing strategy by using an online system to sell its products. Shopping through online media is now starting to become a habit for the general public because of its convenience. The purpose of this journal is to give knowledge to the public about the correlation between consumer behavior and online shopping. Keywords: Consumer Behavior, Marketing Strategy, Micro-Small-Medium Enterprises (MSME), Online Shopping
In current era, digital technology is very familiar to people of all ages. Utilizing digital technol...
Online advertisements influence consumer decisions to purchase and use the knowledge and attitudes t...
Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has no...
The paper presents information about consumer behavior and is concerned with collecting and analyzin...
Thanks to the internet, the way of business operations and the way of interaction between producers ...
In today's technological era, marketers and entrepreneurs need to know that many digital variables d...
The internet has made tremendous change in various sectors. The internet plays a pivotal role in our...
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or ser...
Productive endeavors owned by individuals or businesses within the micro, small, and medium-sized s...
The occurrence of the Covid-19 pandemic has had an impact on changes in consumer behavior. There has...
With the increasing internet literacy, the prospect of online marketing is increasing. There are mil...
Having a better understanding of consumer behaviour will help the firm to become better than their c...
Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growt...
Understanding of consumers buying pattern through internet and motivation of consumers to online sho...
The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing th...
In current era, digital technology is very familiar to people of all ages. Utilizing digital technol...
Online advertisements influence consumer decisions to purchase and use the knowledge and attitudes t...
Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has no...
The paper presents information about consumer behavior and is concerned with collecting and analyzin...
Thanks to the internet, the way of business operations and the way of interaction between producers ...
In today's technological era, marketers and entrepreneurs need to know that many digital variables d...
The internet has made tremendous change in various sectors. The internet plays a pivotal role in our...
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or ser...
Productive endeavors owned by individuals or businesses within the micro, small, and medium-sized s...
The occurrence of the Covid-19 pandemic has had an impact on changes in consumer behavior. There has...
With the increasing internet literacy, the prospect of online marketing is increasing. There are mil...
Having a better understanding of consumer behaviour will help the firm to become better than their c...
Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growt...
Understanding of consumers buying pattern through internet and motivation of consumers to online sho...
The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing th...
In current era, digital technology is very familiar to people of all ages. Utilizing digital technol...
Online advertisements influence consumer decisions to purchase and use the knowledge and attitudes t...
Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has no...