Knowledge, Attitude and Practice of Exclusive Breastfeeding among Primipara at Baby Friendly Hospital (BFHI)

The reduction in exclusive breastfeeding rates around the world is a cause of great concern. Implementing a baby-friendly hospital initiative programme, on the other hand, could support in the promotion and maintenance of breastfeeding. This study aimed to determine the level of knowledge, attitude, and practice of exclusive breastfeeding among primipara mothers who delivered their child at a baby friendly hospital (BFHI). A cross-sectional research design was conducted involving 74 participants at BFHI in Pahang between January to February 2021. A set of self-administered questionnaire consists of sociodemographic background, knowledge, attitude and expressed breast milk within 24 hours of delivery were distributed to participants. Most of the participants are knowledgeable about exclusive breastfeeding and had a positive attitude toward breastfeeding practice. The participants were encouraged to initiate early breastfeeding to their newborn as soon as possible after birth and continue exclusively upon discharge. With a p-value of 0.028 (p0.05) and a r value of 0.256, there is a significant link between knowledge and exclusive breastfeeding. There is also a link between exclusive breastfeeding attitude and exclusive breastfeeding behavior among participants, with a p-value of 0.036 (p0.05). In conclusion, this study indicated the impact of breastfeeding education provided to pregnant women during antenatal on increasing the rate of exclusive breastfeeding practice in Malaysia