The influence of customer value co-creation and interaction with salesperson on customer experience in furniture retailing

Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .This paper aims to discuss the influence of value co-creation (VCC) built by the customer-brand (store’s salesperson) interaction quality (CSIQ) on customer experience evaluation, during an omnichannel customer journey in furniture retailing context