Add to ORKGThis collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management
This case describes the story of Kenner, a company that traditionally focused only on its product an...
In the era of Artificial Intelligence & ChatGPT, the means of providing management education have ev...
This text is distinguished by its choice of case studies with Australian settings. The book is prese...
Business undergraduate and MBA students employed case studies from Harvard University, Thunderbird U...
Marketing case studies provide context for analysis and decision-making designs in different busines...
Institute for Management and Business Research (IMBRe) is pleased to put forward this book which co...
Marketing Strategy Casebook is a collection of contemporary case studies designed to develop student...
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding...
This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Bu...
Casepedia: Volume 1 contains 15 cases/caselets, each one unique in its way. They deal with specific ...
This course is an introduction to marketing: the study or practice of providing goods or services th...
A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management” is the compilation of ...
ONe of the best methods to introduce the MBA students to the complex business scenes is the case met...
This Application was designed for undergraduate and graduate marketing management classes. Its premi...
This article reports the successful use of a two-team case approach to teaching marketing problem-so...
This case describes the story of Kenner, a company that traditionally focused only on its product an...
In the era of Artificial Intelligence & ChatGPT, the means of providing management education have ev...
This text is distinguished by its choice of case studies with Australian settings. The book is prese...
Business undergraduate and MBA students employed case studies from Harvard University, Thunderbird U...
Marketing case studies provide context for analysis and decision-making designs in different busines...
Institute for Management and Business Research (IMBRe) is pleased to put forward this book which co...
Marketing Strategy Casebook is a collection of contemporary case studies designed to develop student...
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding...
This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Bu...
Casepedia: Volume 1 contains 15 cases/caselets, each one unique in its way. They deal with specific ...
This course is an introduction to marketing: the study or practice of providing goods or services th...
A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management” is the compilation of ...
ONe of the best methods to introduce the MBA students to the complex business scenes is the case met...
This Application was designed for undergraduate and graduate marketing management classes. Its premi...
This article reports the successful use of a two-team case approach to teaching marketing problem-so...
This case describes the story of Kenner, a company that traditionally focused only on its product an...
In the era of Artificial Intelligence & ChatGPT, the means of providing management education have ev...
This text is distinguished by its choice of case studies with Australian settings. The book is prese...