Can Nollywood Save Nigerian Children from an Impending Mass Society?

The mass society theory presents the media as a predator that would eventually eat up the culture and ethos of a society where it operates (McQuail, 2005). Today‟s children are being fostered by the new media, more or less, rather than the family or society. They are a product of the media and they know only little of „their culture‟ as more and more families are gaining access to digital pay TV, Internet and its array of social media networks. These media give children and young adults analmost limitless exposure to all sorts of program beamed through the satellite from around the world. Children are finding the „new media‟ as sweet escape from the „boring‟, „old school‟ state-owned TV which propagate relatively better, the Nigerian culture. This paper argues that thehuge popularity of the home video media in Nigeria can be used to stem the negative effects of mass culture and mass society. But there is still a huge challenge regarding contents to which the paper recommends ten proactive measures.Keywords: Mass society, mass culture, mediated media influence, mean world syndrome