The work presented in this thesis is concerned with the study of orientational order and mesophase behaviour of thermotropic liquid crystals by means of both theory and experiments. The theory used in this thesis is mainly molecular field theory. The most important experimental technique used in this work is nuclear magnetic resonance although optical microscopy and DSC were employed as well.A comprehensive review of liquid crystals and deuterium NMR is outlined in chapter 1. Chapter 2 deals with the pretransitional and orientational behaviour of nematogenic binary mixtures. The experimental results of a no-equilibrium system have been understood using a layer-structure model. Chapter 3 presents the results of deuterium NMR study of the dra...