The Influence of Customer's Satisfaction, Trust and Customer's Loyalty Towards Repurchase Decision of Halodoc Application User In Padang

This study aims to determine The Influence of Customer’s Satisfaction, Trust, and Customer’s Loyalty Towards Repurchase Decision of Halodoc Application User in Padang. The data were obtained through a questionnaire from google form, and samples were taken from 200 halodoc application user in Padang. Data were analyzed using SmartPLS. The results showed that customer’s satisfaction has a positive and significant effect on repurchase intention of consumers in Padang City in accessing Halodoc services. Trust has a positive and significant effect on consumer repurchase decision in Padang City in using Halodoc services. Customer loyalty has a positive and significant effect on repurchase decision of the people in Padang City to return access Halodoc services. Keywords : Customer’s Satisfaction, Trust, Customer’s Loyalty and Repurchase Decisio