Da'wah Practice on Instagram Social Media

This research aims to explain the practice of da'wah on Instagram social media . From this research using qualitative research methods. The subject of the study was @primaalazhar's Instagram account. Data collection techniques through observation, interviews, and documentation. Data analysis techniques use descriptive data analysis, namely by explaining each data from the instagram account @primaalazhar. The results of this study can be concluded that instagram social media can be used as a medium of da'wah with seven strategies in which including paying attention to da'wah account profiles on Instagram, paying attention to Instagram content, increasing followers, determining niche on Instagram, determining and building engagement, managing Instagram social media, and evaluating da'wah strategies.