PROCESOS DE LEGITIMACIÓN DE GOBIERNOS CON IDEOLOGÍAS OPUESTAS COMPARADOS DESDE UNA PERSPECTIVA DEL POPULISMO: LOS CASOS DE CHÁVEZ (VENEZUELA 1999-2013) Y URIBE (COLOMBIA 2002-2010)

Based on the study of the dynamics and manifestations of the legitimation processes of the governments of Hugo Chávez in Venezuela (1999-2013) and Álvaro Uribe in Colombia (2002-2010), the article shows the way in which different elements of these processes present similarities, when analyzed from the point of view of the discursive characteristics of populism. However, the way in which these processes strongly differ is also presented, because that of Chávez was aimed at directing popular demands towards the establishment of a new hegemony of the excluded classes, while that of Uribe was aimed at the consolidation of the existing hegemon