The Challenge Of Training In Applied Sociology

This paper adds to the current dialogue in our discipline regarding the challenge of expanding nonacademic employment opportunities for sociologists and training our students for such employment. The argument is made that this challenge should be seen as an opportunity for us to demonstrate the relevance of our knowledge and expertise to society and to advance the intellectual development of our discipline. Moreover, the achievement of these benefits does not require sacrificing the distinctive intellectual core of sociology as a humanistic liberal arts discipline. To help bridge the gap between academic and nonacademic cultures, several interrelated strategies are suggested that address issues of marketing and public relations, as well as curriculum revision. The internship, as a key feature of applied programs, is crucial in terms of both training students and facilitating our contacts with potential employers. © 1988 Transaction Publishers