Hospitality Art: A Research Note on the Main Factors Affecting Attractiveness of Visual Art in Airbnb Settings

The hospitality sector has a long history of creating aesthetic landscapes. Artworks, from paintings and photographs to sculptures and architectural features, have received prominent placement in hospitality spaces. Decades of discussion in the industry and academia exist on art in hotels as well as the aesthetic communication present in a service- scape, or the physical environment of a service landscape that influences image, brand perception, and emotional and cognitive processes (Bitner, 1992; Lin, 2004, 2016; Wakefield & Blodgett, 2016). Art-based initiatives function as a form of value creation that strengthens emotional attachment and relationships with brands (Koronaki, Kyrousi, & Panigyrakis, 2018). The categories of art hotels, design hotels, or lifestyle hotels operate with an aesthetic ethos, have purposeful design intentions, may include art galleries or narratives with deep symbolism, and can integrate art into hotel service processes for innovation (Adams, Dougherty, Greco, Ponchione, & Young, 2017; Mossberg, 2008; Wang, Tang, & Cheng, 2018). Art hotels have become a segment of the inter- national art scene and may assist in generating visitation during the global pandemic (Lewinski, 2021). Art in the servicescape or advertising for sites can induce positive or negative effects depending on everything from style to color (Chi, Pan, & Huang, 2021; Kim, Hyun, & Park, 2020; Lin, 2016). Creating a purposefully artistic space is a strategic decision that influences guests’ perception of the space and brand as well as their visit or revisit intentions