THE URGENCY OF THE HALAL INDUSTRY SECTOR: POTENTIALS AND CHALLENGES

This study aims to explain the position of the Halal Industry in Indonesia. This study also identifies opportunities and challenges in its development. The method used in this study is a quantitative method. The data obtained were analyzed using a questionnaire or questionnaire instrument. This study finds that Indonesia has the potential to develop the Halal Industry in various sectors. The development of the Halal Industry also has the potential to increase national economic growth. However, Indonesia has to face various challenges such as low awareness of halal, low competitiveness of local products and problems in its implementatio