ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BEST MEAT

In this study, the author has the aim of knowing the effect of the influence of product quality, price, and location on consumer perspectives in making product purchasing decisions at the best meat sragen store either partially or simultaneously. The hypothesis in this study is: It is suspected that the purchase decision, price, location have a significant effect on the consumer's perspective in making product purchasing decisions at the best meat sragen store either partially or simultaneously. The data needed in this study are primary data obtained by a questionnaire from Senpel as many as 50 respondents. The data analysis used in this research is multiple regression test, t test, F test and. The results of data analysis in this study can be concluded that product quality, price, and location have a significant effect on consumer perspective in making product purchasing decisions at the best meat sragen shop both partially and simultaneously