Factors affecting business success among Malaysia smes in cosmetic and beauty industry

Small and medium enterprises (SMEs) play an important role in the economic development of a country. There is an increasing number of entrepreneurs involve in the cosmetic and beauty industry nowadays. Nevertheless, some of them fail to perform and survive in their business. Hence, this research aims to examine the factors affecting the business success among SMEs Malaysia in cosmetic and beauty industry. This study focuses on five variables that contributed to business success namely; entrepreneurs’ self -efficacy (ESE), improvisation behavior, social networking, access to finance, and government support. This study used statistical package for social science (SPPS) and administered questionnaires in collecting data and analysed data. This study analysed data through descriptive analysis, correlation, and regression accordingly. The findings reveal that each independent variable such as entrepreneurs’ self-efficacy (ESE), improvisation behavior, and access to finance have positive significant influence on SMEs' business success. However, finding also shows that social networking and government support have no significant influence on SMEs' business success. The findings in this study could contribute to both theories and managerial practitioners. Lastly, there are some limitation as this study using a single source of data and just focuses on the cosmetic and beauty industry. Hence, future research should use multiple sources of data and focus on other industries