Assessing the likelihood of adoption of green practices in the Nigerian hotel industry

Hotel operations are tremendously resource-intensive and can cause negative impacts on the environment. These impacts could be reduced if hotels continuously impose green practices in their daily operations. However, the concept of green hotels is relatively new and yet to be fully adopted by hotels in Nigeria. Responding to this need, this study aims to identify the determinants of green practices and their relationship to the likelihood of adopting green practices among hotels managers in Nigeria. A 54-item questionnaire using the five-point Likert-type scale was developed based on previous studies. The questionnaires were distributed to 451 hotel managers of four and five-star hotels, yielding a response rate of 80.5% or 363 responses. Using multiple regression analysis, the findings of the study showed that five out of the eight hypothesized relationships were supported. Specifically, resource management, perceived environmental characteristics, stakeholders’ influence, sustainable programs and relative advantage positively determine the likelihood of green practice adoption. These results provide valuable theoretical understanding of green practice adoption in the hotels and offer hotel operators a working scheme to reduce its impacts on the environment, particularly in the context of Nigeria. This study also suggests that future research could examine other factors, such as environmental awareness, that could mediate the actual adoption of green practices