The Investigation of Investor Behaviors in Terms of Behavioral Finance and Investor Psychology: The Case of Sultanhisar District

Today, one way of understanding the activity and inactivity of the world of finance passes through understanding human because the investment decisions that individuals make or not are completely related to human, that is to say, to themselves. In this sense, the investment decisions that individuals have made or not are available for research in the field of behavioral finance and striking results have been revealed. Within this context, the aim of this study was to reveal the investor profiles of the farmers working in Sultanhisar district of Aydın province, the distinguished province of Aegean Region and to try to determine which psychological factors they were influenced by while making investment decisions. As a result of the study, investor profiles were revealed and of investor psychological bias, acquaintance delusion, overconfidence delusion, attribution delusion, representation heuristic, predisposition effect, and over-optimism delusion was used. At the end of the research, it was determined that there were differences among the sub-dimensions used and suggestions were presented. Key words: Investor Behavior, Behavioral Finance, Investor, Delusion