Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tenun Songket Heni Afriani

The purpose of this study was to determine whether the price and product quality significantly influence the purchasing decision of Songket Heni Afriani. The population in this study are all consumers who have bought and used Henket Afiani Songket Weaving products. The sampling technique in this study uses Non Probability Sampling that is 50 respondents. Data collection techniques in this study used a questionnaire, data analysis techniques in this study using SPSS 26, namely the T Test, and Simultaneous F Test. The results of this study indicate that the price and quality of the produc t significantly influence the purchasing decision process of Weaving Songket Heni Afriani