Faktor-faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Toko Baju Tanah Abang Kota Duri Kecamatan Mandau Kabupaten Bengkalis

The purpose of this study was to determine and analyze the factors that influence buying decisions at the Tanah Abang Duri Clothing Store, Mandau District, Bengkalis Regency. This research was carried out with a descriptive method using primary data and secondary data obtained through interviews and research questionnaires. The population in this study were visitors to the Tanah Abang Duri Clothing Store, Mandau District, Bengkalis Regency who happened to make purchases at the time of the study as many as 100 people. Based on the results of research and discussion, it can be concluded that cultural factors, social factors, psychological factors, and personal factors together influence consumer decisions in buying products at the Tanah Abang Duri Clothing Store, Mandau District, Bengkalis Regency