Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen Dbamboo Cofee di Kecamatan Ujung Batu Kabupaten Rokan Hulu

The purpose of this study was to determine and analyze the effect of product quality and price on consumer satisfaction of dbamboo coffee in Ujung Batu District, Rokan Hulu Regency. The population in this study were all consumers of Dbamboo Coffee in Ujung Batu District, Rokan Hulu Regency, amounting to 3,589 people. Sampling using accidental sampling method, determining the number of samples using the Slovin formula in order to obtain a sample of 97 respondents. The data sources used are primary and secondary data. The data collection techniques in this study were interviews and questionnaires. Methods of data analysis using quantitative descriptive and analyzed using multiple regression. From the results of the study states that the product quality and price simultaneously and partially have a significant effect on customer satisfaction dbamboo coffee. It is known that the R Square value is 0.794. This means that the contribution of the influence of product quality and price on consumer satisfaction is 79.4%, while the remaining 20.6% is influenced by other variables not included in this study