Instagram Sebagai Media Komunikasi Pemasaran Berbasis Internet Pada Kegiatan Bujang Dara Kabupaten Kepulauan Meranti

This study aims to find out how Instagram is used as a promotional medium for the Meranti Islands Regency. so that the footman activities are conveyed to the millennial properly. Instagram social media is currently widely used in promotional tools because Instagram features that are needed in promotional tools, Instagram is a microblogging application that has the main function as a means to instantly upload photos and videos, which is one of the reasons for bachelor ties using Instagram as a promotional media. This study uses a qualitative research method using purposive sampling technique, the informant in this study is the head of Meranti Islands bachelor ties management, Meranti Islands bachelor admin, former Meranti Islands bachelor, instagramamble, Advertising Specialists, Social Media Specialists. The results of the research that the Instagram account @budarkep islandsanti runs several aspects of the 7c framework theory, namely context and content display of photos and videos as well as interesting caption writing so that information easily obtained by followers, connections makes it easy for users to get one-click information using hashtags, communication between admins and followers in the comments and direct messages columns that show positive, collaborative commerce that was built to benefit both the bachelors and the sponsors, the community collaborated to spread information widely