Pemanfaatan Instagram Dalam Membangun Eksistensi Komunitas Pekanbaru Skateboard

Abstract The Use Of Instagram In Building The Existence Of Skateboarding Skateboard Communities Alfikri 159110132 This study aims to analyze the use of Instagram in building the existence of skateboarding skateboard communities. This study uses the concept of Nasrullah and Tarel Patel. Utilization of Instagram should be maximized by skateboard new communities to use to build community existenceThis study uses a descriptive qualitative method in which the admin and chairperson are core informants as well as two senior members, juniors and Instagram followers of the skateboard Pekanbaru community, through an interview and documentation process. Researchers use source triangulation. The results of this study indicate the use of instagram in building the existence of the skateboard Pekanbaru community and the inhibiting factors of the Instagram skateboard instagram posting so that its intensity decreases. Features that are indicators of success and utilization of Instagram (1) getting information (2) establishing relationships (3) social activities. The concept of the tarel patel measures the success of social media (a) reach (b) involvement. Utilization of instagram by the community has not been maximized if it is associated with the concept and also the intensity of instagram posting. Skateboard Pekanbaru community experiences ups and downs every month because instagram admin rarely sees members playing skateboarding and also admin instagram there is work outside the community, if posts increase means the skateboard Pekanbaru community is holding a the activities. It was concluded that the Instagram administrator has made good use of Instagram even though it's not fully maximized. skateboarding Pekanbaru community on Instagram uses 2-way communication that occurs between Instagram administrators and followers of questions in comments and DM (direct massanger)