Persepsi Konsumen Muslim Terhadap Sertifikat Halal Di PT. Jaya Nika Permata (vanhollano Bakery) Di Kota Pekanbaru

This reseach was motivated by the phenomenon of societies perception that think breadss that sold at PT. Jaya Nika Permata (Vanhollano Bakery) is still does not have halal certificate. The consumerss of Vanhollano bakery are not totally muslim, so it makes the labelization status of halal become the consideration for muslim. Because this reasons, the reseacher was interested to do this reseach about on how the perception of muslim consumers on halal certificate at PT. Jaya Nika Permata (Vanhollano Bakery) Pekanbaru. This is descriptive reseach and used primary and secondary data. The primary data was collected by questionnaire and distributed to the consumers that bought breads while the secondary data was obtained from book, journal,internet and other resources. The analyzis method that used was statistical descriptive means the data presentation by using table, graph, pie chart, and percentage then presented. Population in this reseach were 762.609 with the total sample were 100 people. The result of this reseach was known by the indikators of external factors about the perception of muslim consumers on halal certificate at PT. Jaya Nika Permata (Vanhollano Bakery) in strongly agree category with the percentage was 47.8%. It means the external factors that given by Vanholano Bakery can increase the positive perception of muslim consumers in buying their products. Dealing with internal factors about the perception of muslim consumerson halal certificate at at PT. Jaya Nika Permata (Vanhollano Bakery) was in agree category with the percentage was 25.4%. It means in buying the products, the consumers is more selective to judge whether they are suitable or not to consume, especially from the halal label