Pengaruh Bauran Pemasaran Syriah Terhadap Keputusan Pembelian Ditoko Dubai Muslim Pangkalan Kerinci

This research explained about the influence of sharia marketing mix on buying decision at Dubai Muslim Shop Pangkalan kerinci. This research used multiple linear regression analysis method by involved 100 customers at Dubai Muslim Shop Pangkalan Kerinci as respondents. This research analyzed by using SPSS Program Version 25. This research finding showed that product influenced significantly on buying decision where significant score showed 0.000 < 0.05. price influenced significantly on buying decision where the significant score in 0.000 < 0.05. promotion influenced significantly on buying decision where the significant score in 0.039 < 0.05. distribution influenced significantly on buying decision where the significant score in 0.016 < 0.05. overall, there was any influenced in 74.9% that given from product, price, promotion, and distribution variables on buying decision. Furthermore, there was 25.1% that would given from others variables that was not involved in this research