Add to ORKGThis study aims to determine the effect of lifestyle and reference groups on purchasing decisions of Chatime in Pekanbaru. The sample in this study amounted to 75 people with the sampling method using Purposive Non Probability Sampling. The method of data analysis was descriptive quantitative with multiple linear regression analysis tools. The results of the study indicate that lifestyle and reference groups have a positive and significant influence on the purchase decision of Chatime in Pekanbaru. Keywords: Lifestyle, Reference Group and Purchase Decisio
Penelitian ini dilakukan untuk menganalisis pengaruh reference groups terhadap purchase decision ...
The research was aimed at determining the influence of reference group, family as well as the role a...
From the test results showed that together the variables of the reference group and family proved to...
The purpose of this study was to determine and analyze the influence of lifestyle and reference grou...
he purpose of this study was to determine and analyze the influence of lifestyle on consumer decisio...
Abstract :This study looks for the influence of lifestyle and reference groups on the purchase decis...
This study aims to identify and explain the influence of lifestyle variables on purchase decisions. ...
The purpose of this study is to find out whether there is a significant influence between Lifestyle ...
96 HalamanPenelitian ini bertujuan untuk mengetahui apakah gaya hidup dan kelompok referensi mempuny...
"The Influence of Reference Groups and Culture on the Decision to Become Members of the Dance Studio...
The purpose of this research is to testing the influence of family and reference group which contain...
The purpose of this study was to analyze the influence of family, reference groups and perceptions o...
The purpose of this study was to determine the effect of lifestyle, perception and group discussion ...
This research aims to identify the effect of reference group factor and lifestyle factor toward cons...
The purpose of this research is to find out the influence of reference group and perceived quality t...
Penelitian ini dilakukan untuk menganalisis pengaruh reference groups terhadap purchase decision ...
The research was aimed at determining the influence of reference group, family as well as the role a...
From the test results showed that together the variables of the reference group and family proved to...
The purpose of this study was to determine and analyze the influence of lifestyle and reference grou...
he purpose of this study was to determine and analyze the influence of lifestyle on consumer decisio...
Abstract :This study looks for the influence of lifestyle and reference groups on the purchase decis...
This study aims to identify and explain the influence of lifestyle variables on purchase decisions. ...
The purpose of this study is to find out whether there is a significant influence between Lifestyle ...
96 HalamanPenelitian ini bertujuan untuk mengetahui apakah gaya hidup dan kelompok referensi mempuny...
"The Influence of Reference Groups and Culture on the Decision to Become Members of the Dance Studio...
The purpose of this research is to testing the influence of family and reference group which contain...
The purpose of this study was to analyze the influence of family, reference groups and perceptions o...
The purpose of this study was to determine the effect of lifestyle, perception and group discussion ...
This research aims to identify the effect of reference group factor and lifestyle factor toward cons...
The purpose of this research is to find out the influence of reference group and perceived quality t...
Penelitian ini dilakukan untuk menganalisis pengaruh reference groups terhadap purchase decision ...
The research was aimed at determining the influence of reference group, family as well as the role a...
From the test results showed that together the variables of the reference group and family proved to...