Enhancing the Strategic Management Process Through the Use of Professional Evaluation Methods and the Logic of Evaluation

Background: The evaluation discipline has the potential to enhance other disciplines by integrating evaluation specific methodologies and logic into processes within other disciplines and improving/strengthening the manner in which evaluation of processes, programs and policies are carried out. Purpose: This paper will highlight the evaluative nature of one of the most popular strategic management models (SMM) in corporate America, namely, Fred David’s (2013) SMM, and examine how professional evaluation logic and methodology can be used to improve David's SMM. Setting: NA Intervention: NA Research Design: The paper will make a comparative analysis between Michael Scriven's Key Evaluation Checklist (KEC) and David's SMM and highlight similarities and differences between the two models. Data Collection and Analysis: NA Findings: The paper will conclude by providing several suggestions to enhance and strengthen David's SMM to make it more robust, valuable, and useful in the business environment