Economic Analysis of Market Performance of Fresh Fish in Lagos State, Nigeria

This study analysed the market performance of fresh fish marketing in Lagos state, Nigeria. It critically focused on ascertaining the market structure, determine the profitability of fish marketing and determining the marketing efficiency of fresh fish marketing in the study area. Multistage sampling procedure was used to sample 80 fresh fish marketers from Lagos state. The data collected for the study were analysed using Gini coefficient, budgetary technique and shepherd efficiency model. The study revealed that there was inequality in the income distribution among the fresh fish marketers with Gini coefficient of 0.78, it further shows that fresh fish marketing is profitable with gross margin of #27,101.36 and that fish marketing activities among fish marketers is highly efficient (517.5%). Thus, government should help in the provision of a soft loan to the marketers so as to promote fresh fish marketing being a profitable and efficient business. Keywords: Market Performance, Market Structure, Profitability, Market Efficiency DOI: 10.7176/JNSR/13-7-01 Publication date: April 30th 202