Factors Affecting the Intention to Participate in Disaster Risk Insurance of Households in the North and North Central of Vietnam

The research was conducted with the aim to identify the factors affecting the intention to purchase disaster risk insurance in the North and North Central region of Vietnam.The study used quantitative methods, selected TPB model to conduct research with data collected from 291 subjects, the results showed that the attitude towards disaster risk insurance, subjective norm, perceived behavioral control has a positive influence on the central factor, which is intended. From the results of the analysis, the study gives recommendations for the government and businesses to improve services. Additionally, the research will provide a basis for raising awareness about participating in disaster risk insurance products to proactively protect lives, livelihoods, infrastructure, and homes from the impacts of natural disasters. Keywords: natural disaster insurance, disaster risk insurance, purchase intention. DOI: 10.7176/JESD/13-8-07 Publication date: April 30th 202