Faktor-faktor perilaku konsumen yang mempengaruhi terhadap keputusan pembelian produk sepatu merk All Star (studi pada Mahasiswa Fakultas Ekonomi Universitas Merdeka Malang)

In does buy, consumer behavior regarded by severally factor amongst those internal factor (culture, social, person, psychological) and external factor (product, price, promotion, distribution). Therefore this research intent to know spontaneous prescriptive factors consumers in do shoed product buy brand “All Star” one is flaring up among adolescent and also adult at metropolises. And firm “ All Star” it not only shoed production but various product kind amongst those singlet, bag, etcetera. In this research writer emphasizes on shoed product buy with tries analysis factor that regard shoed product buy decision especially about motivation, life style, product and reference group. This research intent to word consumer behavior factors (motivation, life style, product, reference group, and social class) one that ascendant in spontaneous do shoed product buy brand All Star, and to word consumer behavior factors that dominant (motivation, life style, product, reference and social class group) in regard decision making to do buy. Analysis’s tech that utilized by analysis bifilar regression, f test and t-test Base analysis result points out that variable motivates life style, product, reference group and simultan ala social class and significant ascendant partial to shoed buy decision brand All Star. Influential variable dominant to shoed buy decision brand All Star which is social class. Consumer behavior goes on changed along with amends it time, in consequence producer ought to more responsive and fast conforms to the need and consumer wish so they don't change over to go to other shoe product