Estimasi nilai wana wisata air terjun Coban Rondo di Malang berdasarkan metode biaya perjalanan individu

The objective ofthis research is to assess economic value of Coban Rondo Waterfall Tourism Forest- Pujon Malang to applied the IndividualTravelCost Method (ITCM) as one of the evaiable environmental evaluation methods. Theimplementation of ITCM depends on individual data. Coban Rondo Waterfall TourismPujon Malangas well known tourism forest in East Java, was selected as the research area. The data were collected by directly interviewing with quesionare list the visitors/tourist. A travel expenditure approach was fistly assessed to determine the domand curve of recreation activity, this research shows that the average economic benefit was Rp. 344.939.30 (US $ 38,32) per year per individual orRp.151.280,00 (US $ 17,92) per individual in each visit. The total economic volues of Coban Rondo Waterfall Tourism Forest at Malang was Rp. 62.441.324.977,90 (US.$ 6,94) millions