Kajian sikap konsumen terhadap sms advertising

The development of technology and telecommunications requires business people to start using digital marketing. Advertising strategy also began to shift toward digital marketing, which previously used print media. The use of print media began to be reduced by the company. SMS advertising becomes one of the alternative companies in doing advertising strategy. The effectiveness of SMS advertising can be seen from the attitude of the consumer. The purpose of this study is to review consumer attitudes toward SMS advertising by using conceptual studies through previous journals that have appropriate discussion with variables and different objects. The results of this review show that SMS advertising has a positive impact on consumer attitude