Contributing to the common good as a nonmarket strategy: Studies on the psychological microfoundations of public value creation for the private sector

Public value has proven itself as an insightful concept through which to better understand, assess, and guide the contributions of public organizations to the common good. Corresponding to the increasing awareness that private organizations, too, bear considerable responsibility for society, the concept of public value has recently also been applied in the private sector. Following two additional current directions of public value research, i.e., shifting from a static assessment of public value to more process-oriented research, and providing incremental empirical support for previous conceptual research, this dissertation examines public value creation as a nonmarket strategy for the private sector. Therein, a framework text contextualizes three empirical papers within the nonmarket strategy framework of Mellahi et al. (2016) and its adaptation by Frynas and Yamahaki (2016). Drawing from Meynhardt's (2009, 2015) public value conceptualization, initial empirical evidence is provided to shine a light on why and how private organizations may strategically create public value. Addressing Moore's (1995) guiding questions for public value creation strategies and highlighting both the limitations of this work and the avenues for future research that arise from them, the present dissertation offers an orientation for future research on public value creation in the private sector