فاعلية المعالجة الإخبارية في تشكيل الرأي العام نحو القضايا السياسية: دراسة وصفية تحليلية على عينة من الخبراء بالتطبيق للتغطية الإخبارية لقناة الحدث لحراك بالسودان في الفترة ما بين (ديسمبر 2018- أبريل 2019)

1-Sausan Mohammed Osman Mohammed Ahamed 2-sausan osman22@gmail.com 3- Efficiency of News Framing in Shaping Public Opinion towards Political Issues s The study is entitled “The Efficiency of News Framing in Shaping Public Opinion towards Political Issues”. It aims at exploring the role of news framing in shaping public opinion towards political issues with focus on by Al-Hadath channel. The significance of the study stems from the fact that news manipulation is important and effective for shaping public opinion and effective on political issues. The results of the study are also important for the society audience and researchers. The researcher had adopted descriptive analytical approach and the survey. The two methods are suitable for media studies. The researcher has followed observation, questionnaire and interviews for collecting necessary data to accomplish the study. The population sample consists of experts, mass media and political science specialists. The statement of the study raises the main question: What is the efficiency of news framing by Al-Hadath channel in constructing public opinion towards political issues? The study is composed of five chapters. The first chapter focuses on the methodological framework. The second chapter deals with implications of news manipulation. The third chapter is about the construction of public opinion while the fourth chapter deals with political issues. The last chapter (fifth) highlights field studies. The study has concluded that news framing is one of the factors that form public opinion towards political issues and that it convince political leaders to place emphasis on political issues. The study has recommended that the content of the topics tackled by mass media should be paid due concern to meet intellectual, political and social needs of the society. Moreover, mass media should enhance awareness and knowledge about the political topics that help change the behavior and public opinion trends