Understanding the Influence of Media Narratives on Great Barrier Reef Water Quality Management

This project contributes to the Reef 2050 RWQIP objectives of maintaining viable communities and improved governance in how it is identifying the existing water quality media narratives. Our development of practical tools for government-based stakeholders, marine park managers, media outlets and end users to align better the commentary between groups around behaviours aimed at improving water quality in the Reef. Having a better understanding of media narratives contributes to the 2025 Human Dimension target recommending better policy and program decisions (informed by the learnings of this project) to extend the reach of programs that seek to engage natural resource and land managers. This challenge builds on existing practices, contributing, and has identified the drivers of narratives (both physical and Meta). In doing so it achieves its primary outcomes that could result in a culture of innovation that can enhance and encourage new modes of stewardship, and feedback loop into the producers and consumer model