If brand orientation is used as a strategy ensuring the “relative advantage” attribute of an innovation in the “bottom of the pyramid” market, it may influence the adoption of an innovation in the developing and emerging economies
It is now well accepted that effective implementation of market orientation leads to superior perfor...
The purpose of this research is to find the extended impact and interaction of entrepreneurial orien...
Recently there has much interest in the role of marketing contributing to firm performance. However,...
If brand orientation is used as a strategy ensuring the “relative advantage” attribute of an innovat...
This paper considers the Community Information Centre (CIC) of Grameenphone (name of Norwegian Telen...
Purpose – The paper undertakes an empirical study to investigate the nature and magnitude of potenti...
Purpose – This paper aims to explore how visual comprehensibility of a product can affect innovation...
The literature suggests brands that consumers perceive as differentiated from other competing brands...
With the advent of the digital economy era, the relationship between consumers and brands is changin...
Purpose: While extant research highlights the importance of both market orientation and brand orient...
The implementation of the concept Market Orientation creates comparative advantage for the organizat...
Purpose: The purpose of this paper is to adopt a customer‐centric value creation perspective to prov...
The main objective of this study was to theorize and conceptualize a model that could be used by sch...
In recent years, there has been an increasing interest in studying brand orientation. Prior research...
The main objective of this study was to theorize and conceptualize a model that could be used by sch...
It is now well accepted that effective implementation of market orientation leads to superior perfor...
The purpose of this research is to find the extended impact and interaction of entrepreneurial orien...
Recently there has much interest in the role of marketing contributing to firm performance. However,...
If brand orientation is used as a strategy ensuring the “relative advantage” attribute of an innovat...
This paper considers the Community Information Centre (CIC) of Grameenphone (name of Norwegian Telen...
Purpose – The paper undertakes an empirical study to investigate the nature and magnitude of potenti...
Purpose – This paper aims to explore how visual comprehensibility of a product can affect innovation...
The literature suggests brands that consumers perceive as differentiated from other competing brands...
With the advent of the digital economy era, the relationship between consumers and brands is changin...
Purpose: While extant research highlights the importance of both market orientation and brand orient...
The implementation of the concept Market Orientation creates comparative advantage for the organizat...
Purpose: The purpose of this paper is to adopt a customer‐centric value creation perspective to prov...
The main objective of this study was to theorize and conceptualize a model that could be used by sch...
In recent years, there has been an increasing interest in studying brand orientation. Prior research...
The main objective of this study was to theorize and conceptualize a model that could be used by sch...
It is now well accepted that effective implementation of market orientation leads to superior perfor...
The purpose of this research is to find the extended impact and interaction of entrepreneurial orien...
Recently there has much interest in the role of marketing contributing to firm performance. However,...
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