Organic agriculture as a factor in the development of rural tourism in the Sverdlovsk region

The authors in the article consider sectoral changes and structural transformations in the field of agriculture associated with the influence of global trends and growth factors in agricultural productivity. One of these trends, the authors identify rural tourism (ecotourism), the development of which increases the socio-cultural, financial and economic level of agricultural areas. The factors of development and implementation of agricultural technologies of organic agriculture, which have a positive effect on the development of rural tourism and form the demand for tourism products, have been identified. The ways of improving the organization and implementation of event and tourist activities as effective tools for attracting attention and popularizing rural areas have been identified, which in the context of the prevention of coronavirus infection around the world is an urgent factor for many categories of the population. In the context of the prevention of coronavirus, infection in many countries, domestic tourism is becoming a priority area for the development of the tourism industry, focusing, among other things, on the development of new products for rural and agro-industrial tourism