BLUE OCEAN STRATEGY PADA PT. PABRIK GULA CANDI BARU SIDOARJO JAWA TIMUR

Blue Ocean Strategy pada PT. Pabrik Gula Candi Baru Sidoarjo, Jawa Timur bertujuan untuk tercapainya tingkat efesiensi, menciptakan ruang pasar yang baru, menciptakan dan menangkap peluang baru, meningkatkan pertukaran nilai dan biaya, dan memadukan seluruh kegiatan bisnis sehingga mampu memenangkan kompetisi untuk mendapatkan pangsa pasar lebih besar dengan menekan biaya atau Low Cost. Metode yang digunakan adalah analisis lingkungan bisnis, business model canvas dan kerangka kerja empat Langkah blue ocean strategy. Hasil formulasi Blue Ocean Strategy pada PT. Pabrik Gula Candi Baru Sidoarjo Jawa Timur terdapat dua alternatif perluasan segmen pelanggan (Customer Segments) dalam menciptakan ruang pasar baru yaitu perusahaan industri makanan dan minuman dan perusahaan kertas. Penambahan segmen pelanggan yang mengakibatkan terjadinya perubahan terhadap komponen business model canvas lainnya.This study aimed to formulate a nine-component business model canvas at PT. Candi Baru Sugar Factory Sidoarjo, East Java to achieve a level of efficiency by creating new market space by integrating all business activities to win the competition to get a bigger market share by reducing costs. The research method used business environment analysis, business model canvas analysis with nine components, and a four-step blue ocean strategy framework. The results of the business model canvas formulation at PT. Candi Baru Sugar Factory, Sidoarjo, East Java, offers two alternatives for expanding customer segments (Customer Segments) to create new market space. The new customer segments are food and beverage industry company and a paper industry company. The addition of a customer segment resulted in changes to other components of the business model canvas consisting of key partners (Key Partners) where the ministry of trade regulates HET (Highest Retail Price) and supervises the distribution of national sugar and imported sugar to consumers which have a significant effect on national sugar prices. and partner farmers as suppliers of raw materials aimed at smooth production activities in expanding customer segments so that it has an impact on increasing production capacity (milling machines), improving product quality, main resources, cost structure, and increasing income streams