ЦИФРОВИЙ ВИМІР СУЧАСНОГО ЕТАПУ ЦИВІЛІЗАЦІЙНОГО РОЗВИТКУ СОЦІУМУ

Introduction. Modern information technologies are often a convenient tool in the hands of the real masters of the world, who own the latest digital technologies and skillfully use them in their narrow-mercenary interests. The issues of negative consequences of the digital technologies use both in a global and local scale are arising: What transformations everyone, without exception, undergo a sphere of public life under the influence of "digitalization"? Which ones are positive for most people and which ones pose a threat? The aim and tasks of the study is dictated by the issues mentioned above: to identify the content of transformations in various social practices caused by the widespread use of digital technologies. Research methods. An interdisciplinary approach, which helps to study the impact of digitalization on significant changes in social practices, to identify the transformations of the world society due to the use of digital technologies. A comparative method, as well as a comparative one, is used to contrast scientific positions of researchers. Research results. The future society, expected to have come at the age of widespread use of information and communication technologies turns to be the reality at the beginning of the XXI century exclusively. However, it is not cloudless as it has been basically described by Western researchers. The study analyzes the challenges, negative trends in the use of information and communication technologies in the spheres of interstate relations on the world stage; the phenomenon of digital poverty in the field of education is examined; shows the negative impact of modern media on the psyche of people, especially adolescents and young people, and so on. Discussion. The theoretical approaches of some researchers to the analysis of results of digital technologies application in various social spheres are analyzed. In particular, the views of V. Onoprienko, O. Ivanenko, M. Koretskaya, O. Savenkova, N. Chenbay are presented, which consider socio-cultural problems arising from the use of these technologies. Conclusions. Based on the study, it is concluded that scientific and technological progress, new technologies have the flip side, because their use provokes risks, challenges, negative consequences alongside positive changes in people's lives. Some of them are objective in nature, as not all its effects can be foreseen by their developers. But there are also negative trends associated with the introduction of new technologies that are caused by the human factor. Moreover, as shown in this article, digital technologies are used by unscrupulous users to obtain personal gain at the expense of other people. In general, this leads to a decrease of society’s cultural level.У статті досліджуються ризики і негативні тенденції процесів цифровизації різних сфер суспільного життя у ХХІ столітті. Розглянуто такий феномен сучасного етапу цивілізаційного розвитку людства, як «цифрова нерівність», і проаналізовано її сутність у сферах міжнародних відносин, економіки, освіти, отриманні різноманітних послуг. Виявлено негативний прояв феномену цифровизації у процесах комунікації, особливо в соціальних мережах. Зокрема зазначено, що застосування комп’ютерних технологій у спілкуванні веде до збіднення і спрощення мови, зниження культури мовлення. Показано негативний вплив сучасних мас-медіа на психічний стан людей, особливо під-літків і молоді, а також виявлено здійснення мас-медіа маніпуляцій їхньою свідомістю