Value propositions serve as pivotal elements in innovating sustainable business models that address environmental and social value in addition to customer value. Besides the environmental and societal orientation in sustainable value propositions, the role and formulation of customer value propositions (CVPs) remain underexplored in this context. This research investigates how the CVPs are constructed and designed in sustainable business model innovation in B2B markets. We adopt a qualitative multiple case study approach to explore and analyze the cases of 11 companies that are undergoing a process of sustainable business model innovation in diverse industries. Based on empirical evidence and prior literature, we build a framework for ident...
Business model innovation has seen a recent surge in academic research and business practice. Change...
This chapter contributes to literature on sustainable innovation by critically engaging with the con...
The transition toward the sustainability-driven circular economy is emerging across global markets. ...
Value propositions serve as pivotal elements in innovating sustainable business models that address ...
With an increasing population, a growing middle class and increased resource use, our current ways o...
With an increasing population, a growing middle class and increased resource use, our current ways o...
Sustainability has become one of the key factors for long-term business success. Recent research and...
COVID-19 pandemic crisis threatened the stability of economy and the survival of many firms, but it ...
A number of researchers and practitioners emphasize the potentials of creating value through sustain...
This study explores a practical approach for helping innovation leaders to build value propositions ...
A number of researchers and practitioners emphasize the potentials of creating value through sustain...
A number of researchers and practitioners emphasize the potentials of creating value through sustain...
This paper presents a practical approach for helping innovation leaders to build value propositions ...
This paper presents a practical approach for helping innovation leaders to build value propositions ...
Sustainability has become one of the key factors for long-term business success. Recent research and...
Business model innovation has seen a recent surge in academic research and business practice. Change...
This chapter contributes to literature on sustainable innovation by critically engaging with the con...
The transition toward the sustainability-driven circular economy is emerging across global markets. ...
Value propositions serve as pivotal elements in innovating sustainable business models that address ...
With an increasing population, a growing middle class and increased resource use, our current ways o...
With an increasing population, a growing middle class and increased resource use, our current ways o...
Sustainability has become one of the key factors for long-term business success. Recent research and...
COVID-19 pandemic crisis threatened the stability of economy and the survival of many firms, but it ...
A number of researchers and practitioners emphasize the potentials of creating value through sustain...
This study explores a practical approach for helping innovation leaders to build value propositions ...
A number of researchers and practitioners emphasize the potentials of creating value through sustain...
A number of researchers and practitioners emphasize the potentials of creating value through sustain...
This paper presents a practical approach for helping innovation leaders to build value propositions ...
This paper presents a practical approach for helping innovation leaders to build value propositions ...
Sustainability has become one of the key factors for long-term business success. Recent research and...
Business model innovation has seen a recent surge in academic research and business practice. Change...
This chapter contributes to literature on sustainable innovation by critically engaging with the con...
The transition toward the sustainability-driven circular economy is emerging across global markets. ...