The Effect of Asset Management, Leverage, and Free Cash Flow on Firm Value with Dividend Policy as Moderating Variable (Study on Consumer Goods Industry Sector Companies Listed on the Indonesia Stock Exchange (IDX) 2018-2020)

Indonesian economy is currently booming, especially in the consumer goods sector. This encourages companies to try to maintain and develop their business by increasing capital through investors. The firm value is a benchmark for investors because it is a reflection of the prosperity of the shareholders. This study aims to analyze the effect of asset management, leverage, and free cash flow on firm value with dividend policy as a moderating variable. The sample in this study is the consumer goods companies listed on the Indonesia Stock Exchange in 2018-2020. The sample selection use purposive sampling and based on predetermined criteria, there are 72 samples. This study uses quantitative methods and moderated multiples with regression analysis. Results showed that asset management had no significant effect on firm value. Leverage and free cash flow had a significant effect on firm value. Established dividend policy did not have any effect towards asset management or leverage on firm value, but said dividend policy was able to moderate cash flow against firm value. Keywords: Asset management, leverage, free cash flow, firm value, dividend polic