This study aims to determine and analyze the effect of Perceived Price, Perceived Quality, Perceived Value, and Store Image as exogenous variables, on Purchase Intention of OPPO Smartphones in Surabaya as the endogenous variable. This is a survey research using questionnaires as the main data source. The sample used is as many as 170 people from member of citizens who have used OPPO smartphones. Data analysis technique used in this research is path-analysis using the Warp-PLS version 6.0 program. The results showed that Perceived Price has a direct effect of 0.203 on Purchase Intention and This direct effect is significant because it supports the p value of 0.003, which is less than 0.05. Perceived Quality has a direct effect of 0.315 on P...
The aim of this study was to find out the effect of product quality, price, brand, advertising, and ...
This study aims to determine and analyze the effect of Price Perception, Value Perception and Servic...
Smartphone merupakan perangkat yang digunakan orang untuk menunjang aktivitas mereka seperti belajar...
Smartphones are growing rapidly and are used as a tool to meet the needs of the world community, inc...
Smartphones are growing rapidly and are used as a tool to meet the needs of the world community, inc...
This study aims to analyze the influence of brand concern, convenience, dependency, price concern, p...
The purpose of this research is to test and analyze the effect of product quality, price perception ...
The purpose of this research is to test and analyze the effect of product quality, price perception ...
The purpose of this research is to test and analyze the effect of product quality, price perception ...
Karya ilmiah ini bertujuan untuk mengetahui: 1) Gambaran tentang citra merek yang dimiliki oleh Smar...
This study aims to determine the effect of price, brand image and product quality on purchasing inte...
Oppo Smartphone is a Chinese brand based in Dongguan, Guandong, China. Oppo perceives the product ha...
This study aims to identify the effect of consumer attitudes on purchase intentions on smartphone pr...
The aim of this study was to find out the effect of product quality, price, brand, advertising, and ...
The aim of this study was to find out the effect of product quality, price, brand, advertising, and ...
The aim of this study was to find out the effect of product quality, price, brand, advertising, and ...
This study aims to determine and analyze the effect of Price Perception, Value Perception and Servic...
Smartphone merupakan perangkat yang digunakan orang untuk menunjang aktivitas mereka seperti belajar...
Smartphones are growing rapidly and are used as a tool to meet the needs of the world community, inc...
Smartphones are growing rapidly and are used as a tool to meet the needs of the world community, inc...
This study aims to analyze the influence of brand concern, convenience, dependency, price concern, p...
The purpose of this research is to test and analyze the effect of product quality, price perception ...
The purpose of this research is to test and analyze the effect of product quality, price perception ...
The purpose of this research is to test and analyze the effect of product quality, price perception ...
Karya ilmiah ini bertujuan untuk mengetahui: 1) Gambaran tentang citra merek yang dimiliki oleh Smar...
This study aims to determine the effect of price, brand image and product quality on purchasing inte...
Oppo Smartphone is a Chinese brand based in Dongguan, Guandong, China. Oppo perceives the product ha...
This study aims to identify the effect of consumer attitudes on purchase intentions on smartphone pr...
The aim of this study was to find out the effect of product quality, price, brand, advertising, and ...
The aim of this study was to find out the effect of product quality, price, brand, advertising, and ...
The aim of this study was to find out the effect of product quality, price, brand, advertising, and ...
This study aims to determine and analyze the effect of Price Perception, Value Perception and Servic...
Smartphone merupakan perangkat yang digunakan orang untuk menunjang aktivitas mereka seperti belajar...