Weblog and University Learning: Experience from Managing Class of Marketing Subject

Weblog, sometimes written as web log or weblog, is a website that consists of a series of entries arranged in reverse chronological order, often updated on frequently with new information about particular topics. It is a simple way for technologically illiterate people to make and use website for any purpose. Weblog can be used as a vehicle for learning process at university, particularly for non IT based lecturer. Study on blog as learning medium has been conducted by a limited number of researchers. Williams and Jacobs (2004), on their paper, exploring the potential uses of blogs as learning spaces for students in the university courses (e.g. Harvard Law School), and records the experience of the Brisbane Graduate School of Business at Queensland University of Technology, with its 'MBA blog'. They conclude that blogging has the potential to be a transformational technology for teaching and learning. On the other view, Technology provides degrees of freedom that enable the creation of a wide range of learning activities for different learning styles (Shroff & Lee 2007). The objective of this paper is to elaborate the experience of using weblog in lecturing. The lecturing subject is marketing management. The name of blog is www.ysutarso.wordpress.com. This blog is using bahasa (Indonesian language). The paper would like to answer questions on how to communicate to the students, how the students participate in the blog learning, and how the others contribute in the blog and learning. The outcome of the method is, as medium of lecturing, that blog can help stakeholders in the class to improve communication, participation and class management