Kualitas Pelayanan Nasabah, Kepuasan Nasabah Dan Loyalitas Nasabah Pada Bank Riau Kepri Capem Perawang

Bank Riau Kepri Capem Perawang is a Riau regional-owned bank company that has several products and services, one of which is savings, loans and so on. In serving customers of Bank Riau Kepri Capem Perawang must provide maximum service quality so as to provide satisfaction to customers and will be loyal to the Bank. The purpose of this study was to determine the level of customer service quality, customer satisfaction level and customer loyalty level at Bank Riau Kepri Capem Perawang. The data obtained using the questionnaire method and also documentation. The data analysis technique is descriptive. Based on the analysis of the results of the study discussing the Quality of Customer Service, Customer Satisfaction, and Customer Loyalty at Bank Riau Kepri Capem Perawang. The conclusion from the research is the level of customer loyalty, service quality and customer satisfaction at Bank Riau Kepri Capem Perawang are in the very good category